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Profile : MA Management and Marketing

After graduation, students will be able to:

  • Know and use the theory and practices needed to select new markets and plan and develop marketing strategies
  • Apply techniques for efficient brand strategy planning by recognizing all tools and using consumer information for decision making and promotion
  • Use the main methods of market research and how to collect customer information and anticipate and identify the needs of today’s consumer and communicate them in a more innovative way. 

Semester 1
Subjects Type ECTS Syllabus
Introduction to Research Methods Mandatory 10 Syllabus
Managerial Economics Mandatory 7 Syllabus
Modern Theories and Perspectives of Management Mandatory 7 Syllabus
The Development of Digital Innovation Elective 6 Syllabus
Business and Legal Environment Elective 6 Syllabus
Semester 2
Subjects Type ECTS Syllabus
Management of Human Capital and Leadership in Business Mandatory 8 Syllabus
Project Management Mandatory 8 Syllabus
Business Strategies for Global Competition Mandatory 8 Syllabus
Public Policy and Public Finance Management Elective 6 Syllabus
Business Processes Management Elective 6 Syllabus
Semester 3
Subjects Type ECTS Syllabus
Brand Management Mandatory 8 Syllabus
Digital Marketing and Social Media Mandatory 8 Syllabus
Research Methods Mandatory 14 Syllabus
Semester 4
Subjects Type ECTS Syllabus
Thesis Mandatory 30 --