MA Management and Marketing
After graduation, students will be able to:
- Know and use the theory and practices needed to select new markets and plan and develop marketing strategies
- Apply techniques for efficient brand strategy planning by recognizing all tools and using consumer information for decision making and promotion
- Use the main methods of market research and how to collect customer information and anticipate and identify the needs of today’s consumer and communicate them in a more innovative way.
Semester 1
| Subjects | Type | ECTS | Syllabus |
|---|---|---|---|
| Introduction to Research Methods | Mandatory | 10 | Syllabus |
| Managerial Economics | Mandatory | 7 | Syllabus |
| Modern Theories and Perspectives of Management | Mandatory | 7 | Syllabus |
| The Development of Digital Innovation | Mandatory | 6 | Syllabus |
| Business and Legal Environment | Mandatory | 6 | Syllabus |
Semester 2
| Subjects | Type | ECTS | Syllabus |
|---|---|---|---|
| Management of Human Capital and Leadership in Business | Mandatory | 8 | Syllabus |
| Project Management | Mandatory | 8 | Syllabus |
| Business Strategies for Global Competition | Mandatory | 8 | Syllabus |
| Public Policy and Public Finance Management | Mandatory | 6 | Syllabus |
| Business Processes Management | Mandatory | 6 | Syllabus |
Semester 3
| Subjects | Type | ECTS | Syllabus |
|---|---|---|---|
| Brand Management | Mandatory | 8 | Syllabus |
| Digital Marketing and Social Media | Mandatory | 8 | Syllabus |
| Research Methods | Mandatory | 14 | Syllabus |
Semester 4
| Subjects | Type | ECTS | Syllabus |
|---|---|---|---|
| Thesis | Mandatory | 30 | — |